C.H. Robinson works with many top retailers and producers to create and coordinate programs that manage the produce delivery process. They called on us to help partner in the execution of various in-store point-of-purchase programs and promotions. We also used our melons to help launch a new cantaloupe variety (who knew?), providing product naming, brandmark, package design and print support materials.
IN-STORE PROMOTION
Scales developed a promotion tying Welch’s products back to their source, offering a free bag of grapes with every purchase. We created in-store posters and instant redeemable coupons to support the offer.
BRANDING AND PACKAGING
When C.H. Robinson partnered with a grower to introduce a new melon, we were there to build a brand around it. From field to table, Scales created consistent communication and visuals, naming the product, designing the mark, and developing packaging and collateral.
INFOGRAPHIC
Logistics are all about numbers, but making them palatable is another thing entirely. We created infographics to help explain the power of C.H. Robinson.