Styrka is a hunting optics company dedicated to providing hunters with outstanding products. They zeroed in on Scales and charged us with bringing its new line of optics (including binoculars, riflescopes and spotting scopes) into sharper focus.

We gave the new brand a bold identity, dressed it in red to make a statement, and set out to demystify optics with a series of “straight-shooting” web videos designed to educate consumers on what’s inside their optics. And we supported it all with a guarantee unlike any other — an unconditional warranty with the added element of a free annual tune-up and cleaning.