Looking to stand out on store shelves in a crowded category of wet wipes and cleaning products, Tub O’ Towels came to Scales looking for a complete redesign of their retail packaging.
In-store success led us to further support the brand with a new website, video, sales material, TV and print advertising, a social media campaign, and PR. We even came up with an online contest to drive awareness and customer engagement. All accomplished with a satisfying wipe of our collective brows.
CAMPAIGN
UPDATED
LOGO DESIGN
Scales developed the Cleanability Challenge and needed a strong mark to define the promotion. This mark incorporates Tub O’ Towels colors and product in a clearly defined badge for use across all touchpoints.
PACKAGING
Tub O’ Towels packaging redesign is focused on giving consumers a clear hierarchy of messages, with updated visual appeal for better shelf presence, simple brand recognition and product understanding.
WEBSITE
We implemented a new brand and tone of voice, incorporating the Cleanability Challenge and a better explanation of the product attributes and benefits.
30-SECOND AUTOMOTIVE COMMERCIAL
This spot introduced auto mechanics and enthusiasts to the Tub O’ Towels brand and benefits.